Task
Petroholding Squash Club connects the Ukrainian Amateurs and professionals of the game in squash. The new corporate identity has to represent appropriately the team of the club and the entire Ukrainian squash at Ukrainian and international tournaments on squash.
Solution
Squash is the dynamics of the movement and the accuracy of the thought, «physical chess», is an intelligent and dynamic game. The basis of corporate identity of the club is a red line, which is borrowed from the markup squash courts. She goes through all the items of the corporate identity of the club. It is supported by lines of the trajectories of the ball. Fuzzy pictures of players, made during the game, transmit its speed and dynamics. The result is visually restrained, but dynamic corporate identity, which identifies the squash and clearly reflects the nature of the game.
